The Problem
Tractor Supply Co. needed a whimsical brand language that inspires customers to infuse moments of rustic charm into their homes.
Key Characteristics:
Rustic visual language
Pulls from visual motifs of agriculture & farming
Impulse-driven purchases
Retail Displays
Seasonal quarter pallet POP for small items.
Shipper Displays
Year-round half pallet POP for large items.
Tags and Trays
Packaging and tags for product.
Website
All tags have QR codes directing users to the website for plant care.
Tradeshows
Additional graphics for trade shows.
Impact
Living Seasons was nominated for "Best New Foliage Brand" by Tractor Supply during 2025 partnership conference.
Living Seasons sells promotions throughout the year at Tractor Supply.
Gathered consumer attention across social media platforms (TikTok, Instagram, Facebook, Reddit).
