Sample of Brand Guidelines
Website (Living-seasons.com)
The Goal
Tractor Supply Co. needed a whimsical visual language that invited customers to weave rustic charm into their everyday spaces. Living Seasons is as a white-label retail brand centered on farmhouse-inspired houseplant products. Organic textures, soft storytelling, and approachable design create moments of warmth throughout the home.
Key Characteristics:
Rustic visual language
Pulls from visual motifs of agriculture & farming
Impulse-driven purchases
Retail Displays
I designed seasonal quarter-pallet POP displays for small-format products, creating an efficient retail footprint that balanced whimsical farmhouse storytelling with high-visibility merchandising. This display maximizes impulse discovery while supporting seasonal product rotations across Tractor Supply Co. store environments.
Dieline and mockup
Shipper Displays
I designed two year-round half-pallet POP displays for larger-format products, creating a durable in-store merchandising solution that supported evergreen product visibility beyond seasonal campaigns. The display extended the Living Seasons farmhouse aesthetic into a permanent retail presence while accommodating bulkier home décor assortments.
Dieline and mockup
Product Tags
I designed a flexible product tagging system for Living Seasons that included both an evergreen core tag and seasonal limited-edition variants. The base tag established a consistent farmhouse brand presence across year-round assortments, while seasonal adaptations introduced festive graphics and messaging that kept the product line giftable and aligned with key retail moments.
Tradeshows
I extended the Living Seasons visual language into trade show graphics, creating supporting assets that translated the whimsical farmhouse brand experience beyond retail shelves. These materials reinforced product storytelling and helped present the brand as a fully realized lifestyle offering to buyers and partners.
Consumer Reactions
Living Seasons was nominated for "Best New Foliage Brand" by Tractor Supply during 2025 partnership conference.
Living Seasons sells promotions throughout the year at Tractor Supply.
Gathered consumer attention across social media platforms (TikTok, Instagram, Facebook, Reddit).
